• We are professionals who make the difference for the client.

    "Abbastanza buono non è mai abbastanza sufficiente quando l'obiettivo è l'eccellenza"


Excellence Consulting was established in Milan in 2007 by Maurizio Primanni, current CEO, and Renato Ferri Pacini. The name immediately generates reflections. In a sector where companies persist holding with the name of founders who are no longer alive, (eg Arthur D. Little, AT Kearney, Bain & Company, Booz Allen & Hamilton, Ernst & Young, McKinsey & Company etc.), the two founders decide shifting the accent on value: Excellence.

A name, an omen, a bet: but also a guarantee, a challenge to self-nourish one’s fame. A commitment that has been maintained. From the two constituents to the origins, today the company counts almost 100 employees.

At the beginning the company focuses on consulting for Top Management in the banking, insurance and asset management sectors, then, later, with the aim of helping more and more Italian companies to establish their presence on the Italian and international markets, the founders decide to shift the focus also into other sectors: from industry, to consumer goods, to distribution. In parallel, over the years additional branches have been created to enrich the Excellence Group offer: Excellence Education (specialized in the training and management of corporate change processes, 2014), Excellence Innovation (for the effective use of digital technologies, 2014), Excellence Design Thinking (for the redesign of distribution formats, 2017), Excellence Real Estate & Hospitality (real estate development and requalification, 2018).

The offices are in Milan and Rome.

The Excellence group has also decided to have a presence on foreign strategic markets and opened a branch in China, where it is supporting a primary Italian banking group to penetrate into this high potential market. In the same way, it opened a subsiadiary in Switzerland (Lugano), with the double goal of supporting local national companies that seek to confront themselves with the foreign market and for those operating there.

Out business principles

Excellence aims to be a consulting company of top quality, recognized for the quality and professionalism of the consultants and for the ability to generate tangible results for customers.
Our management philosophy gives a unique attention to the enhancement of professionals and collaborators. Each person in Excellence has the ability to best realize itself thanks to the unique business values that define the context and the way we operate.

The five principles of Excellence:

  • We are a meritocracy
  • We take the lead, meaning the capacity to guide people and create change
  • We are aware of our value: we respect the competition but are not afraid of it
  • We aim to achieve excellent results for the customer
  • We always keep our promises

Our team

  • Maurizio Primanni

    President & Founder

    After graduating in economics at the University of Rome he immediately started work at McKinsey & Company, where he made his contribution in the development of some of the leading Italian financial Groups. In 2005 he left McKinsey to become the CEO of a Private Equity Boutique and, after this experience, in 2007 decided to create a new high quality Italian consultancy company and founded Excellence Consulting.

  • Renato Ferri Pacini


    Founder in 2007 of Excellence Consulting together with Maurizio Primanni; he is a professional endowed with particular ability in the Life insurance and Damages field and in asset management.

  • Alessandro Prampolini


    After graduating in 1991 at Bocconi University, he completed his training in 1999 with an MBA from Harvard. A wealth of important professional experience, such as head of Strategic Marketing and Innovative Channels at Banca 121, and CEO of IWBank. He joined Excellence Consulting in 2015 as a Partner.

  • Andrea Airoldi


    After graduating in Engineering at the Politecnico di Milano, he started his career in the world of financial services. His consulting career begins within the Big 4 and continues bringing him first in Boston Consulting and then in Roland Berger, a reality where he covers roles of great importance and responsibility. He joined Excellence Consulting in 2018 as a Partner, Mr. Airoldi is a professional with great skills in banking and in the world of Asset Management.

  • Carlo Liotti


    Graduated in Law, International field, he completed his course of study with a master’s degree in Marketing at the Bocconi University in Milan. He began his professional career as a financial advisor of the New Banco Ambrosiano and then moved to the world of mass consumption, where he growed in the role of Sales Director. He worked for 20 years with American Express, including the last 10 as General Manager of the Commercial Services Division for Italy and Spain. In 2020 he joined Excellence Consulting as a Partner.

  • Gianluca Zanini


    Graduated in Management Engineering (Politecnico of Milan) E-Business Master. He joined AXA almost immediately, where he worked for about 20 years in various ambitious roles, most notably as General Manager and Head of Partnership and Innovation Leader. From 2017 to 2019 he was Chief Sales and Marketing Officer at Europ Assistance Italy (Generali group) and from 2019 he held the position of Business Angel and fintech - insurtech expert; He joined Excellence Counsulting in July 2020 as a Partner of the company.

  • Sara Pasciuto


    Graduated in Management at the Sapienza University, at Excellence from 2009. Proven expertise in Private Banking, specialising in the development and implementation of initiatives and support for business development and evolution of job skills that create value for the customer

  • Gianmarco Pucci


    In Excellence from 2009. He conducts consulting activities for insurance companies and financial consultants Networks, primarily in the areas of Business Development and IT Governance. Master's degree in Management at Bocconi University in Milan.

  • Bojan Petrovic


    After the years at high school focusing on science, his path changed course and he moved to Milan where he obtained a Bachelor's degree in International Economics and Management and a Master's Degree in International Management at the Luigi Bocconi University of Commerce. Since 2010 he has been part of the team at Excellence Consulting, focusing on Financial Institutions in particular. He has lived in several countries and speaks 5 different languages.

  • Andrea Rauni


    After studying business economics at Bocconi University, he has always been involved in consulting, initially for important retail chains, then in banking sector following reorganization and commercial development projects in Italy and abroad. In Excellence he has worked transversally with Financial Institutions on various areas, from the redesign of business processes to PMO on complex projects.

  • Gabriele Caimi


    Graduated in 2013 in Economics and Social Sciences (DES) at Bocconi University, he immediately entered in the world of consulting with a focus on the Financial Institutions. In 2016 he joined the Excellence Consulting team, where he gained strong experience in Asset Management and Private Banking.

  • Silvia Minnucci


    Graduated in 2011 in Finance at Roma Tre University, in 2012 she joined the Excellence team where she gained a strong experience in Private Banking and Corporate Banking. Specialized in the development of new business models and in the definition of commercial development initiatives.

  • Ilenia Scottà


    Graduated in 2013 in Economic and Business Development at the Ca' Foscari University of Venice, she gained experience in the insurance and private banking sector. She has depth knowledge in the definition of initiatives for the professional development of Financial Consultant Networks.

  • Violina Julepa


    Graduated in 2010 from the Catholic University of the Sacred Heart in Milan in international economics and finance, immediately joined the team at Excellence Consulting where she developed extensive knowledge in the financial services industry and Asset Management. She is fluent in 5 languages.

  • Michele Junior Carrella


    Graduated cum laude in 2010 from LUISS Guido Carli immediately joined the Excellence team. He gained ten years of experience in Private Banking and Wealth Management, working with the main national companies in order to develop winning business models. He managed numerous projects abroad, such as those in Ireland and China.

  • Michele Marzo


    Graduated in Management Engineering at the University of Rome La Sapienza, he immediately entered in the world of consulting in the Financial Services sector. In 2015 he joined the Excellence Consulting team, collaborating with leading Financial Institutions and Insurance Companies. He gained experience in the areas of business development, commercial development and business process improvement.